Centrum
jazykového vzdělávání MU

Konference Výuka ekonomického jazyka na vysokých školách

Industry 4.0 and Language Teaching – A Case Study of Business English Course Design: Eva Švejdarová, Lenka Stejskalová, Dagmar Sieglová

 
Eva Švejdarová
 

Mgr. Eva Švejdarová, M.A., Ph.D. has a rich international and intercultural experience having studied, lived and worked in the Czech Republic, the U.S. and Spain. Intercultural communication and critical thinking have been her passion since beginning her university studies at Palacký University in Olomouc. Many years of international experience added value to her expertise. At the University of California – Los Angeles (UCLA), she received her M.A. degree in Comparative/International Studies. She received her Ph.D. in 2012 with a dissertation focused on interculturality, entitled „Latina Voices – Spanish/English language contact in the United States“. Her teaching experience includes cultural studies, as well as consecutive and simultaneous interpretation at the Palacký University. In Spain, she led seminars about preventing cultural shock and created an English course for Czech managers – „Intercultural Differences in Business“ – to mention a few. In 2012, Eva joined the Department of Marketing and Management at ŠKODA AUTO University. She is presently an assistant professor at the Department of Human Resources Management where she supervises and lectures a compulsory course of Human Resources Management, within which she specializes on diversity management, talent management, knowledge management and age management. Among other courses, she teaches a course of Intercultural Business Communication and Business English. In addition, she currently manages a project on integration of foreign workers in the Czech Republic.

Due to globalization, the demand for Business English education as a branch of ESP (English for Specific Purposes) is rapidly growing. Simultaneously, the fourth industrial revolution, Industry 4.0, has brought significant transformation and technological changes. Labor markets are reflecting those changes and tertiary educational institutions must adapt in order to prepare students for both the opportunities and challenges presented by Industry 4.0. Universities must ensure that students have the theoretical and practical knowledge to meet the demands of the 21st century labor markets and, at the same time, are competent at English as second language speakers. This article provides a detailed description of Business English curriculum design undertaken at ŠKODA AUTO University. Based on needs analysis data from both companies and students, a new curriculum framework was introduced. Proposed instructional design hopes to fulfill the perceived gaps in current language competences and skills needed for 21st century educational practice. Keywords: Industry 4.0, Business English, 21st century skills, needs analysis, curriculum design

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